
We Fixed It, You're Welcome
Can UPS Still Deliver?
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We Fixed It, You're Welcome
Do not have it yet? Parasocial is a podcast player by Super Simple.
UPS has spent 119 years building one of the world's most disciplined operating systems. But now the company is changing that machine from the inside: consolidating responsibility, restructuring operations, reducing costs, closing facilities and moving away from Amazon volume that no longer fits the economics of the business. Noel Massie knows what that machine looks like from the inside. He spent 42 years at UPS, beginning as a college student loading trucks in 1977 and eventually becoming a president of five business units and Vice President of U.S. Delivery Operations. He describes a company where managers were given real ownership, frontline employees were trusted to make decisions, and culture was treated as an operating system rather than a poster on the wall. Aaron Wolpoff, Chino Nnadi and Melissa Eaton use Noel's experience to examine a much bigger business question: Can a company become more standardized and efficient without becoming too rigid to respond when reality gets messy? The conversation goes deep into UPS's long-running transformation, its volatile relationship with Amazon, the economics of unpredictable volume, the difference between standardizing guardrails a