Young and Profiting (YAP) with Hala Taha: Entrepreneurship and Self-Improvement Podcast
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Katie Diasti turned her business school class project into Viv, a sustainable period care business, with just $5,000. When manufacturers demanded massive minimum orders, far beyond her budget, she negotiated a $3,500 production run and hand-packed orders from her apartment. As demand grew, she turned to Amazon to reach more customers and handle fulfillment. Today, Viv has generated over $3 million in revenue and expanded into 2,000 retail locations. In this episode, recorded at Amazon Accelerate 2026, Katie shares how she uses Amazon's seller tools to drive repeat sales and build a profitable business with product margins above 70%. In this episode, Hala and Katie will discuss: (00:00) Introduction (00:58) Introducing Viv: Clean, Sustainable Period Care (03:28) Turning a College Project Into a Business (07:39) Launching a Startup With Just $5,000 (13:42) How Amazon Drives Sales and Subscriptions (19:14) Using Social Media and Amazon Insights (24:12) Turning Viral Attention Into Product Sales (30:11) Using Amazon Data to Drive Repeat Sales (32:16) Viv's Revenue, Costs, and Product Margins (34:54) Raising $2 Million After Proving Profitability (39:54) How Amazon Supporte