CreatingReorganized: The Business Promotional Video Podcast for Sustainable Growth
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šļø **Full episode + transcript + free resources:** Stop marketing burnout - the 60/40 rule and 3 cognitive traps that kill your video podcast ROI, CreatingReorganized, Prof. Dr. Eleonore Soei-Winkels https://postdoctransformation.ac-page.com/creatingreorganized_show0015 --- š” In this episode of the CreatingReorganized show, Professor Dr. Eleonore Soei Winkels discusses how small business owners can effectively use video podcasts for social media marketing to convert listeners into paying customers. As a former IT strategy consultant and current psychology professor, podcast host and producer of the PostdocTransformation show, she outlines her own experience balancing professional work with family life and how she uses technology to streamline her business tasks. With practical insights into qualifying leads, creating engaging content, and using tools like Podbean, Descript, Typeform, ActiveCampaign, Thinkific and Metricool, she offers a comprehensive guide to scaling marketing efforts while maintaining a work-life balance. The episode emphasizes the importance of authenticity, consistency, storytelling, and strategic automation in building trust and boosting sales