How to Go Viral: Takeaways from the Mamdani campaign, Subway Takes & More

About this episode

On this episode of Rough Cut, VC Executive Director, Sky Dylan-Robbins, talks with filmmaker Anthony DiMieri about his unconventional path across nonfiction, fiction, and political campaigns. They discuss Anthony's projects, including Subway Takes and Keep the Meter Running, which blend documentary storytelling, comedy, and social media to reach audiences where they are, as well as his iconic Melted Solids collaboration with Debbie Saslow on the viral social videos for Zohran Mamdani's mayoral campaign. Anthony shares his thoughts on the future of filmmaking, vertical versus horizontal video, building audiences online, and why community might be the antidote to nihilism. Show Links:  Anthony DiMieri Melted Solids Zohran Halalflation Fix the MTA: campaign precursor, early use of doc style for Zohran media Claire Valdez + Zohran Zohran Polar Plunge  Zohran Donors (our favorite from the primary) Zohran Nightclub Documentary KTMR x Zohran Subway Takes Ep 1 Credits Host Sky Dylan-Robbins  Guest Anthony DiMieri Executive Produced by Sky Dylan-Robbins, Kat Vecchio  Produced by Audrey Horwitz Music by Zack Wright Click here to join or support the Video Consortium