Do Podcast Ads Do More Harm Than Good?

About this episode

Back in November, our Independent Podcaster Report found that only 15% of creators were actively monetising their shows. Of those that did, the majority were running ads and sponsorship. If you missed it, ​the full report is here​. This week on Podcraft, we got into the thornier side of that: can ads erode audience trust? Are they an annoyance? And how many is too many? We picked apart some other claims, too: • AI voices will become indistinguishable from real hosts • One viral clip can change everything • YouTube rewards podcasters more than podcast apps do • If you don't have 5+ hours a week, don't start a podcast • Your podcast idea isn't unique • If you're not getting feedback, your podcast isn't memorable Podcraft is brought to you by Alitu and The Podcast Host