How to Make Your Podcast More Discoverable with Andrea De Marsi of PodSEO

About this episode

How do you make a great podcast easier to find? Andrea De Marsi, founder and CEO of PodSEO and co-founder of Spreaker, joins PodBiz to break down one of podcasting’s longest-running challenges: discoverability. Andrea explains why simply creating great content is not enough. Podcasters also need to think like marketers, from optimizing how their shows appear in Apple Podcasts and Spotify to building a presence across search, social media and increasingly, AI platforms like ChatGPT and Gemini. “Podcasting is basically a product like any other product, and it needs a little bit of time and effort to make it popular, to make it discoverable, so that people can discover it, like it, enjoy it and become loyal to it.” — Andrea De Marsi The conversation also looks back at Andrea’s journey building Spreaker, its merger with BlogTalkRadio and eventual acquisition by iHeart Media. He shares what he learned about programmatic advertising, adapting a startup to changing markets and maintaining company culture through rapid growth and acquisition. In This Episode• Why audience growth remains the foundation of podcast monetization • Why podcasters need to develop a marketing minds