10,000 downloads in 3 hours: The Pour Over's app playbook

About this episode

Join the Letterland Brief daily newsletter to keep on top of all the headlines and intelligence: letterlandlive.com This week on Letterland LIVE we're joined by Nate Wells, Head of Business at The Pour Over, the politically neutral, Christ-first news company that just launched an app. Within days of launch, The Pour Over app rocketed up the App Store charts. And they're not alone. Publishers from Wired to Front Office Sports are betting on apps again. We ask the question every operator is wondering: should your newsletter become an app? We'll also get into: - Inc.'s new media power rankings - Puck makes it official: RedBird invests at a $250M valuation - Why snail mail newsletters are having a moment - beehiiv's State of Enterprise report - Substack co-founder Hamish McKenzie is back - Rachel Karten: LinkedIn drove a huge amount of subs - Brian D'Erario's 3 ways to use AI to land sponsors - Consulting Hat: how do you close your first sponsor at 125K subs? ... and everything else you need to know about the newsletter world. Subscribe to never miss a Letterland LIVE: youtube.com/@LetterlandLIVE Follow the 'land on socials: LinkedIn: linkedin.com/company/letterlandlive X/Twitte