The Most Important LinkedIn Ads Metric - Cost Per Retargetable Member

About this episode

NOTES • Connect with Resty Concepcion on LinkedIn, the podcast editor that we love! Check out his video editing skills. • Join the LinkedIn Ads Fanatics and get access to our 4 courses to take you from beginner to expert.  • Subscribe/Rate/Review • Contact us with any questions, suggestions, or corrections! SUMMARY In this week's episode of The LinkedIn Ads Show, AJ Wilcox introduces CPRM (Cost Per Retargetable Member)—a powerful new metric for measuring how efficiently your LinkedIn ads build high-quality retargeting audiences. Learn how to calculate CPRM, compare the true performance of video, thought leader, document, and static ads, and use this insight to create lower-cost, higher-converting multi-stage funnels. AJ also covers the latest LinkedIn Ads updates, including device targeting, dynamic UTM parameters for lead gen forms, granular company size targeting, new video optimization options for thought leader ads, and other platform improvements that every B2B advertiser should know about. If you're looking to improve campaign efficiency and generate more qualified pipeline from LinkedIn Ads, this is an episode you won't want to miss. TRANSCRIPT For the full sh