Cattle Prices Tripled And Ranchers Still Aren’t Rich

About this episode

Garth Gatson is 33 years old and doesn’t own an acre of ground. He raises cattle for a living anyway, on his family’s place in Missouri, buying heifer calves and selling them as pairs into the biggest cattle market anybody alive has ever seen. And this summer, while walking his pastures, he wrote the book on how we got here. It’s called Abel’s Rally, it’s named after the first stockman in the Bible, and it took him about 100 days from idea to Amazon. ABEL’S RALLY ➱ Search “Abel’s Rally” on Amazon. It’s A-B-E-L, E before the L. Leave him a review, there are two on there right now and our audience can fix that today. We got into why cattle tripled and why that didn’t make every rancher rich. Garth’s argument is that cows worth twice as much is equity, and equity doesn’t pay the light bill, the sale barn check does. He walked us through the cycle from the 2014 crash to the 2025 run, when feeder steers went up $3 a day for almost 300 days, $800 a head without gaining a pound. He says this country is losing 3 acres of pasture every minute, and he triple checked the math. Then we got into how he thinks. His mission statement is conscientiously creating and capturing value in cattle, a