Building Omnichannel Ad Strategies for Podcasts with Molly Ponzo of SiriusXM Media

About this episode

Here are the YouTube show notes for the episode with Molly Ponzo (VP of Ad Product at SiriusXM Media & AdsWizz), formatted to match your template: Can programmatic ad tech and host authenticity coexist to unlock big revenue for podcasters of all sizes? In this episode of PodBiz, Norma Jean Belenky and John Kiernan sit down with Molly Ponzo, VP of Ad Product for SiriusXM Media and AdsWizz, to explore the evolving landscape of podcast monetization. Molly breaks down how advertising has shifted from traditional host-reads to scalable, dynamic network buying—and how mid-size and smaller creators can leverage these tools to grow their revenue alongside major network slates like Call Her Daddy and Giggly Squad. As she puts it: “That is what we’re here for: connecting brands to fans.” Here are some insightful moments within the episode: • Where the money in podcasting is moving and how ad buying is scaling across slates • How programmatic technology and Dynamic Ad Insertion (DAI) open doors for mid-sized creators • Protecting creator trust and authenticity while introducing automated ad workflows • The transition from audio-only feeds to an omnichannel strategy (video, HLS, socia