Political Communication in the New Age of Spectacle

About this episode

Sedate and unflashy international institutions are in a struggle for attention in this new age of spectacle. In a step change aimed at addressing the challenge, the European Commission, the EU's executive body, last year paid a group of content creators around €100,000 for making videos about free movement across national borders under the Schengen Agreement. This month it emerged that the European Council, which organizes EU leaders' meetings, will invite social media influencers to summits starting this summer. The initiatives are acknowledgement that the dynamics of political communications have changed with the rise of social media, which demands high levels of emotionality and relatability. In this episode, Peter Van Aelst, a professor at the University of Antwerp and a prominent media commentator, shares his findings on the increasingly demonstrative tone used by politicians over the past 15 years. Negative emotions like anger are prevalent—especially among radical right and hard-left parties. But the findings also show politicians using more positive messaging as a strategy to foster goodwill as well as capture attention. One example is Bart De Wever, the Belgian prime minis