Episode 857 | Finding Hidden Multipliers in Your Business (with Jason Cohen)

About this episode

What if raising your prices could actually bring in more customers?  In this episode, Rob Walling welcomes back Jason Cohen, founder of WP Engine and SmartBear, to dig into his book, Hidden Multipliers. They talk about finding your profit whales, why raising prices can actually increase sales, and how pitching more value instead of savings can 8x what you charge. Jason also shares the free AI skills he built to grill founders like a rude journalist, and why the best strategy starts with building a company in the shape of you. Episode Sponsors: You're about to close a massive deal, and then your customer's legal team asks what happens if you get hacked.  That's the nightmare YSecurity solves. They're 40 security engineers who've worked at Apple, Uber, Microsoft, Robinhood, Brex, and more. You don't hire them, you rent them by the hour, no massive salary, no expensive consultants. Just real experts helping you get SOC 2, ISO, and more. Set a monthly cap, know exactly what you're spending, and close the deal.  Head to ysecurity.io/startups to book your free strategy call. Your first 8 hours are completely free. Topics we cover: • (3:23) – Why Jas