Can Creators Still Build Trust in the AI Era? | Yuri Kleban, Google #694

About this episode

When AI can make anything look polished, what earns an audience’s trust? Watch episode 694 on YouTube Can creators still build trust when AI can generate convincing voices, polished videos, personalized messages, and entire digital personalities? The harder question is what makes someone worth following when production quality becomes easier to reproduce. In New Media Show #694, Rob Greenlee talks with Yuri Kleban, introduced as a Global Product Lead Manager in Partnerships at Google, about the human contribution to AI-assisted media. They explore originality, disclosure, storytelling, creative judgment, and the relationship between creators and audiences. The conversation moves from Yuri’s experiment with a disclosed workplace bot to AI-assisted games, fan-created entertainment, and the practical limits of automation. Both speakers see creative opportunities, while examining permission, impersonation, workload, and the risk of handing over too much judgment. Their predictions and examples reflect the discussion, not announcements of Google or YouTube products or policies. The central question: if AI can handle more of the production, what should the human creator remain